![]() Stories are mostly arranged into bite-sized square chunks that are easy on the eye, with attention drawn to more important stories by displaying them across the whole width of the screen. Eye catching layoutįlipboard's arrangement on the page is both eye catching and easy to consume. With its acquisition of Zite, its algorithms for personalizing your content and its ability to find unique articles you wouldn't otherwise stumble upon, are likely to get even stronger. ![]() The way Flipboard recommends content for you according to your interests makes its content curation feature a real highlight. It would also be useful if the "following" option displayed the stories that had been shared by those people you follow rather than just a list of the users and publications. It works in a similar way to the social network in that you can like (think favorite) and flip (think retweet) others' content, although there doesn't seem to be an option to comment meaning Flipboard is lacking the ability to start conversations. With the web app organized into "cover stories", "following", and "explore", the concept (but not the layout) bears a resemblance to Twitter, albeit a more visually attractive and easier to navigate version. As well as the scrolling interface, your interactions are triggered by the way you use a mouse - for example, hover over a word to like, flip, or share via other social networks. ![]() The neat thing is that Flipboard has put serious thought into building a web app that takes into account the way people browse when they're using a computer. In general, this web version is a very different beast from its mobile counterparts. If you're not familiar with Flipboard, the app imports content from many different sources and brings it together into a digestible online "magazine" where you can browse different articles then share via social media, like or add to a particular magazine that you have created. Flipboard for the web should really be renamed "Scrollboard" because - as you might have guessed - you scroll rather than flip (as you do on the Android, iOS, and Windows Phone versions) through the social magazine reader.
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